How to avoid getting duped by Stock Brokers..

Sebi rules make it mandatory for brokers to maintain records of telephone calls with clients. However, not all investors are so lucky. Brokers manage to get away by exploiting loopholes in the law. They are able to do so because few investors are aware of the rules or their rights. In our cover story this week, we look at the tricks that brokers deploy to take investors for a ride, and how you can avoid falling into these traps.

What should you do?

Take time to go through the form and the agreement. In particular, pay attention to the power of attorney (PoA) section. The PoA allows the broker to transact on your behalf. When you sign on the dotted line on the PoA pages, you basically sign your rights away. In 2010, Sebi issued new guidelines for PoA to intermediaries following large-scale complaints of misuse.

These new rules curtailed some of the actions that a broker could take on your behalf. Even so, a broker can transfer shares sold by you to the stock exchange, pledge stocks to meet your margin requirements, and apply for mutual funds, IPOs, rights, and offer of shares based on your instructions. He can also transfer funds from your bank account for your settlement obligations and margin requirements, as well as recover dues of your trading activity or other charges.

Some investors blindly sign on the form with a brokerage firm and give PoA for moving funds from their bank accounts, whenever required. They do so because it is very convenient. When they place orders on phone, the money automatically moves from their savings accounts to their trading accounts. However, this convenience can cost them dearly if their brokerage firm executes unauthorised trades from their accounts. Ideally, the investor should transfer money from his savings account to the broker .

The broker cannot execute trades without the client's consent or transfer funds from his bank account to conduct transactions with another broker. He cannot also transfer stocks for offmarket trades or merge the balance from other accounts to nullify debit in any other trading account.

Be Careful when you trade

Once you sign up as a customer, the stock broker will start bombarding you with phone calls, stock recommendations and SMSes, all of which will urge you to buy this stock or sell that one. The tempo rises when the markets are on the upswing. "If you don't buy now, you could miss out on a multi-bagger opportunity," your broker will tell you.

Before you fall for the bait, remember that the broker makes money every time you transact. His goal is to get you to buy and sell at a furious pace. When you do so too often, it's certain that your costs will go up. What is not so certain is whether you will make profits. However, your broker may not care. Whether you make or lose money, he will earn his brokerage fee. 

What should you do?

When you buy a mutual fund, your money is invested across a basket of well-chosen stocks. You can be sure the fund manager and his team have researched the stocks threadbare before including them in the portfolio. Investing on the basis of tips from your broker is a different ball game. The risk is considerably higher and avoidable. Do not blindly accept the broker's recommendations. Instead, for each suggestion, conduct your own checks. Are the company's fundamentals sound? Is the valuation attractive ?

Similarly, when the broker recommends a sale, find out whether the company's fundamentals have been irreparably damaged. Or has the stock become over-valued? Don't let your broker force you to take buy and sell decisions.

It's often said that if your stock portfolio can beat a mutual fund or the broader market, you are in the wrong profession. Check the returns from your stock investment. 

DON'T BE LURED INTO THE F&O TRAP 

Warren Buffett calls them the financial weapons of mass destruction. Though derivatives have their uses, these leveraged instruments can become very dangerous in the hands of retail investors. Still, the F&O segment has a very high retail participation. This is also the area where the maximum cases of unauthorised trading take place. 

It's easy to lure clients into this financial equivalent of a minefield. Relationship managers of brokerage houses tell stories of how they have made fabulous sums of money for clients by trading in F&O. Customers often give consent to the relationship manager to trade on their behalf. More often than not, losses follow and the customer is left holding the can. 

What should you do?

Derivatives are essentially meant for hedging and should have no place in the small investor's portfolio. Nip the problem in the bud and don't opt for trading in the derivative segment when you fill up the account opening form. 

If you have already signed up for investing in the F&O segment, avoid the temptation to trade in it. While you can indeed make lots of money in this space, you can also incur steep losses. Don't get swayed by the relationship manager's promises to earn big money. Under no circumstance should you give him the authorisation to trade in F&Os on your behalf. Keep a close eye on all the SMSes and e-mails from your broker (alerts to customers after every transaction have become mandatory).

DON'T BELIEVE ALL BROKERAGE REPORTS

Brokerage houses regularly come out with reports on stocks. Before you base your decision on these reports, keep in mind that the financial services industry is facing a crunch. With commission rates on the decline, most brokerage firms are not making much money from this source. The larger slice of their earnings comes from investment banking: helping companies raise capital through public issues of shares and bonds. A firm that wants to get the investment banking mandate from a company would hardly issue a negative report on it. Not surprisingly, the number of 'buy' reports exceeds 'sell' reports. 

What to do ?

Should you then rely on brokerage house reports? Yes, but with a few caveats. Gathering information on a company is difficult. You may read its annual reports and track reports on it in the business media. Nonetheless, you may miss out on crucial information because the management only reveals such information to analysts. 

Read brokerage reports, but not from just one brokerage house. See what different analysts have to say about a company's fundamentals. When it comes to assessment of forward earnings, valuation and target price, make your own judgement.

ENSURE TRADING AND BROKING ARE SEPARATE

Brokerage houses employ traders, who use the firm's capital to trade in the stock markets. This is called proprietary trading. Firms also trade on their clients' behalf. Typically, brokerage firms are required to maintain separate books for their proprietary trades and the ones they conduct on their clients' behalf. Sometimes, however, the firewall breaks down. Traders use clients' money to trade. When they sustain losses, not only does their firm suffer, but the clients, who never authorised these trades, also take a hit. 

Guarding against misuse of your trading account

Step 1: You place order to buy or sell stocks.

Step 2: Order executed.

Step 3: Stocks or cash credited to trading account. (Could be misused by broker for unauthorised trading.)

Step 4: Transfer from trading account to demat or bank account.

How to seek redressal

Stock exchanges offer a grievance redressal mechanism. An Investment Protection Committee looks into complaints from investors, and if the charges are proved correct, investors are reimbursed from an Investment Protection Fund. There may also be disgorging of profits. 

However, you need to be aware of a few things. "Investors often lose out because ignorance is not really protected under the law. If you have signed off your rights, and subsequently get cheated, you may not get protection. Only if you can establish that there has been a fraud or malpractice will you get protection 

Find out who the grievance redressal authority at the stock exchange is. Meet the person and explain your case. Submit all the documentary evidence you have. If he thinks that prima facie there is a case, he will admit it.

On the flip side, the adjudication and grievance redressal process can be long drawn. If the stock exchange does not give you redressal, you can escalate the matter to Sebi.

Do you have a complaint against a broker?

Visit Sebi's Scores (Sebi Complaints Redress System) website to file your complaint online.

1) Apprise your broker of your grievance.

2) If the response is not satisfactory, tell him you will complain to Sebi.

3) The Sebi threat usually works. If he doesn't agree, lodge a complaint online on the Scores at www. scores.gov.in.

4) Scan the relevant documents and upload them on this website.

5) Sebi forwards your complaint to the concerned brokerage firm.

6) The firm must reply to your complaint within 30 days.

7) You can track the progress on your complaint on the website (click on 'View Complaint Status' button on the main page).

8) If the brokerage firm does not reply to your complaint within 30 days, the matter gets passed on to a dealing officer at Sebi. 

Credit: ET