Corporate profile - Parag Milk Products
Parag Milk Foods – First AGM after listing
Moving towards FMCG dairy company with value added products
Continuously targeting value added products to increase OPM%
India’s first company to produce veg Protein Supplement under the brand “Avvataar”. Previously all protein supplements were imported.
We do not have “Gir” cow which is a breed from Gujarat & gives 2-3 litres milk everyday. Americans recently developed new breed from “Gir” which gives 35 litres of milk. We are looking to develop breed of “Gir” cow.
Our target for per cow average milk per day is at around 26 litres.
We have two cows “Aishawarya” & “Kareena” which give 54 litres & 48 litres milk respectively everyday .
We create our own cow food & breed them under happy environment.
India is largest producer of milk in the world but lowest in per cow productivity. There is lot of scope for development.
Parag Milk Foods – going to sell our sports nutrition brand- “Avataar” through Amazon, Flipkart & PAN India distributor presence. Not going to appoint any brand ambassador for this brand. We have appointed top level marketing company which have recommended not to appoint Brand Ambassador.
Although we sell premium ghee “Gowardhan” we are still looking to launch premium segment before Diwali.
Parag Milk Foods looking to target masses through different types of protein products.
We have regional competitors and no PAN India competitor.
Parag Milk Foods charge 20-22% more than the Amul Ghee.
I hate when people call “Soya Milk” or ” Almond Milk”. The word “Milk” can only be used to those things which directly came from mother. Instead we should call “Soya Juice” & “Almond Juice”
Parag Milk Foods- Although top line increased, our bottom line has decreased amid increase in the raw material prices. I cannot comment on price increase right now because that is the competitive strategy. But we will protect our bottom line.
Conclusion: Management betting on strong R & D capability & continuously developing value added products to stay ahead of competition and command premium margin. It does not seems management was worried by Patanjali or other competitors launching dairy products. It is looking at positive marketing. Management looking to target protein segment with variety of products for all – kids to adults.
Moving towards FMCG dairy company with value added products
Continuously targeting value added products to increase OPM%
India’s first company to produce veg Protein Supplement under the brand “Avvataar”. Previously all protein supplements were imported.
We do not have “Gir” cow which is a breed from Gujarat & gives 2-3 litres milk everyday. Americans recently developed new breed from “Gir” which gives 35 litres of milk. We are looking to develop breed of “Gir” cow.
Our target for per cow average milk per day is at around 26 litres.
We have two cows “Aishawarya” & “Kareena” which give 54 litres & 48 litres milk respectively everyday .
We create our own cow food & breed them under happy environment.
India is largest producer of milk in the world but lowest in per cow productivity. There is lot of scope for development.
Parag Milk Foods – going to sell our sports nutrition brand- “Avataar” through Amazon, Flipkart & PAN India distributor presence. Not going to appoint any brand ambassador for this brand. We have appointed top level marketing company which have recommended not to appoint Brand Ambassador.
Although we sell premium ghee “Gowardhan” we are still looking to launch premium segment before Diwali.
Parag Milk Foods looking to target masses through different types of protein products.
We have regional competitors and no PAN India competitor.
Parag Milk Foods charge 20-22% more than the Amul Ghee.
I hate when people call “Soya Milk” or ” Almond Milk”. The word “Milk” can only be used to those things which directly came from mother. Instead we should call “Soya Juice” & “Almond Juice”
Parag Milk Foods- Although top line increased, our bottom line has decreased amid increase in the raw material prices. I cannot comment on price increase right now because that is the competitive strategy. But we will protect our bottom line.
Conclusion: Management betting on strong R & D capability & continuously developing value added products to stay ahead of competition and command premium margin. It does not seems management was worried by Patanjali or other competitors launching dairy products. It is looking at positive marketing. Management looking to target protein segment with variety of products for all – kids to adults.
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